Step and Repeat Banner Design Principles for the Best Impact

Businesses sponsor events of various kinds for a chance to boost their brand awareness. These banners are also commonly seen at product launch events or special corporate occasions. As a rule, event organizers offer multiple opportunities to the sponsors to display their brand names and logos at the venue. One of the main ones is a media banner that displays the logos of the various event sponsors and against which the press usually shoots photographs of the participants and celebrities. Even though designing a media wall seems simple, you need to do various things to get it just right for optimal coverage of your business logo.

Get the Banner Size Right

Since the banner serves as a backdrop for photographs, they have to be large enough to accommodate all the persons without falling short. You should estimate how many people will be posing before it and the distance from which the photographers will shoot. You must make the banner wide enough and high enough so that your business logo is visible prominently on the top and the sides, even with people standing in front. Generally, an eight-foot-high banner is sufficient.

Get the Logo Size Right

When designing a media banner, getting the logo size of the logo right is vital. If the logo is too small, it will not come across well in the photo, but if it is too large, it is likely to get obstructed by the people in front. You will want to achieve the right size that is neither too small nor too large and comes out well in photos. Unfortunately, there is no formula that you can use to arrive at the right logo size. You will need to experiment with various sizes keeping in mind the distance between the step and repeat banner and the photographer. Do keep in mind that if the logo has an intricate design, you will need to make it larger so that the camera can capture the details.

Avoid a Cluttered Look

In addition to the size of the logo, another important design consideration is the space between two successive logos. If you cram in too many logos, you will make the design look cluttered, and it can also be difficult to make out the logos individually as they tend to blend. However, including too much space between the logos can result in awkward empty spaces, which is why you must achieve the perfect balance where you can keep the logos close for the pattern to be discernible and yet see them clearly with people standing in front.

Conclusion 

Another factor that the designer must keep in mind while creating a media banner includes high-resolution images that print clear and crisply. According to Logaster, a vector file format is the best you can scale it up without losing clarity. When the logo is low resolution, it can appear grainy when printed and damage your brand reputation. If there is only a single logo being repeated, the background must have high contrast but if there are several logos, try to place them on a neutral background, not white, as it reflects the glare of the lights and camera flashes.