An invitation from a government agency to kiss a cow on Valentine’s Day was removed due to a spate of social media memes. In Wednesday’s appeal, the Indian Council of Animal Welfare backed up its advice on hugging a cow on Valentine’s Day with examples that would bring “emotional richness” and increase “individual and collective happiness.”
The Animal Welfare Board reports to the Ministry of Animal Welfare, headed by BJP’s Parshottam Rupala. “In accordance with the opinion of the competent authority and the Department of Fisheries, Livestock and Dairy Products, the Indian Animal Welfare Council’s appeal regarding the celebration of Cow Hug Day on February 14 is withdrawn,” Council Secretary SK Dutta said in a statement. . India’s
couples who celebrate Valentine’s Day, which the “morality police” describe as a bad western import, face hostility every year, rights activists say. Cases of couples being hit by a group of men are common in India on Valentine’s Day, especially in rural areas.
The Animal Welfare Board, in a call to celebrate Cow Hug Day, said that Vedic traditions were almost “on the brink of extinction”; due to the “progress of western culture”; and that “the glorious western civilization has caused our physical culture and heritage to be forgotten”.